Excel at Marketing (Part 2)

Back to Articles Excel at Marketing (Part 2) As a former investment analyst I am no stranger to using Excel. In the past I generally concentrated on creating financial models and using Excel to forecast revenues, cash flows and profits. Since setting up BuzzSmart, a...

Excel at Marketing (Part 1)

Back to Articles Excel at Marketing (Part 1) Excel is known to be versatile, and those of us that have the skills to use it beyond making a few columns, can use it for just about anything. I was having coffee and a discussion with a marketing expert the other day, and...